Chez Elle

Rebranding a local créperie with applications in print matter and packaging design.

Chez Elle is a casual French-themed coffeehouse that specializes in crêpes in the upper Westside of Kansas City. The location is within the converted Summit theater and primarily features kitschy depictions of Parisian culture. The interior is dominated by ochre colored walls and the exterior by black and white umbrellas.

As an exercise in researching and better process I collaborated with another designer at KCAI on rethinking their current visual strategy. As a result, we developed a new identity system with applications to menus, table cards, graphic style and take-out boxes. Utilizing Sims4, Blair also applied this new identity an overall of the interior and exterior space.