The Garden

As the climate crisis becomes increasingly more dire, the average consumer has become more aware of the types of products they’re purchasing. Part of this consciousness includes environmental impact. Now, more so than ever, people are paying attention to whether materials are reused, recyclable or sustainable.

The Garden is a speculative brand that focuses on this renewed interest in sustainability with a focus on the growing and sharing food. The applications of the identity include app design using Adobe XD, a printed brand standard manual, seed slips printed on seed paper, company stationary including a wax seal and seed packets.